About Us

Starting from “square one” in 2005, Square 1 Fitness began operations out of an 800 square foot office space in South Jordan, Utah. Using its unique combination of customized nutrition and training programs, Square 1 Fitness began transforming and changing people’s lives; and quickly gained a reputation for successful and lasting results. Separating itself from other weight management programs, Square 1 Fitness expanded to a local recreation center in 2005 to better accommodate its growing clientele. With several years of changing and saving people’s lives, in April of 2009 Square 1 Fitness opened its first all-access state-of-the-art fitness facility and continues to deliver amazing results – guaranteed!

Jeff Herrick – Founder

Jeff Herrick brings over 13 years of experience in the fitness industry to Square 1. Starting with little more than determination and an idea, Jeff has successfully helped thousands of people achieve their fitness goals. Having national certifications in nutrition and personal training, Jeff blended his extensive knowledge together with 5 Components of Fitness to create the premier weight management program. Prior to founding Square 1 Fitness in 2004, Jeff worked as a General Manager for 24 Hour Fitness from 1999-2003. He also worked as a Regional Vice President of Fitness of Gold’s Gym from 2003-2005. His matchless enthusiasm and dedication to his clients’ success sets him apart as the leading expert on nutrition in the nation.